US Company Launches The World’s First Holographic Press Release

The world’s first “Holographic Press Release” has been launched by You Are Here Labs. Once the “hologram” is placed in the world, users can move around it, viewing from any angle and distance. Immersive Experience Company Launches First Holographic PR The “Holographic Press Release” has been launched by You Are Here Labs (YAH) . YAH is a company based in...

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You Are Here Labs Launches First Holographic Press Release

AR holograms could change the way companies handle social media marketing. Cathy Hackl and You Are Here Labs, an immersive experience lab focused on XR marketing and training, has recently unveiled what they claim is the world’s first holographic press release at the PRSA International Conference this past October. Through a combination of stereoscopic photogrammetry and procedural structure tracking, the...

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3D MRI Visualization Technique Spots Whether Tumor Cells Are Dying from Chemo |

Modern chemo treatment for liver tumors requires monitoring how the therapy is affecting the tumors. This is typically done by measuring the size of the tumors from 2D scans, but this can be misleading because this doesn’t reveal whether the tumor cells are dead or alive and what is the actual three dimensional shape of the tumor. A new technique...

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