. YAH is a company based in the USA that specialises in immersive experiences. Their main work focuses on virtual reality, augmented reality and mixed reality. They now claim to have launched the world’s first holographic press release.
YAH’s system records
360-degree and 180-degree holograms that can be shared on social media platforms.
The “Holographic Press Release” uses 3D capture and volumetric video. Volumetric video is a feature already integrated on Facebook and Snapchat. This means that user’s won’t need to download an app or visit a separate website to experience holographic video.
Source: You Are Here Labs Holographic PR with Cathy Hackl
The “Holographic Press Release” can be used to showcase people and products as interactive, 3D holograms. This can help breath life into a brand’s press releases by giving recipients a new experience that they haven’t seen before. Standing out from the crowd is a difficult task for companies announcing new products or updates. The use of immersive technology can capture the attention of audiences and increase the level of engagement.
“Our holographic approach is aimed at physical objects, including people. Once the ‘hologram’ is placed in the world, users can move around it, viewing from any angle and distance. Cathy’s hologram was purposely displayed at 180° or half of the capture in order to meet file size limitations for platforms like Snapchat and Facebook. We are already working to increase what can be done within these limits.” – Ricardo Olivo, Vice President of Innovation Technologies.
“Now is the time,” says Sarah Tourville, Media Frenzy CEO. “The holographic press release is a game-changing delivery channel that our clients will leverage to truly differentiate their announcements. Being heard among the noise of thousands of press releases launched daily,” Tourville adds, “has been the number one challenge to PR companies worldwide. Today, we can both meet and beat that challenge by giving brands, interested in immersive technology, the opportunity to tell their stories in new unparalleled ways.”
Monitoring tools, like cookies, are in use. Continued access to this site indicates your acceptance of Cookie settingsAcceptNo
GDPR & CCPA Notices
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.